The Profitable Copywriter
My mission is to help online course creators and business owners, including copywriters make money from email marketing. Copywriting tips, tutorials, expert interviews, and my behind-the-scenes experiences of making money via email marketing. Actionable strategies to make email marketing easy.
Episodes

5 days ago
5 days ago
Listen as I define an email newsletter and what you can use email newsletters for in your business.
Resources mentioned in the episode:
If you haven't created a lead magnet for your business yet, download my free guide to creating irresistible lead magnets. 👇🏼
Lead Magnets: The 5 Key Elements
Loved the podcast and want a guide to email newsletters moving forward.
If there’s ONE thing that separates online business owners who implement successful email newsletters from the dreamers, it’s overcoming the tech and writing overwhelm.
It’s so confusing. And most online business owners get stuck trying to figure out these questions:
How often do you send out an email newsletter?
What days and times do you send out your email newsletters, so you don’t annoy your subscribers?
What days and times are best to send your email newsletter?
What do you write in your email newsletter when you’re not a professional writer?
How do you know which email service provider is best to use?
What if I could help you solve EVERY one of those problems in under an hour?
What if I could help you make FOUR key decisions about your email newsletter, so you have firm foundations in place going forward?
Introducing my free guide to email newsletters.
Download it here.
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts or other platforms here. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes.
Subscribe now, and don’t forget to rate it!
By doing that, we can reach and help more business owners, course creators, and online entrepreneurs!

Monday Jan 23, 2023
Which type of lead magnet is best to use
Monday Jan 23, 2023
Monday Jan 23, 2023
Episode 4 in our mini series all about lead magnets, covers what type of lead magnet you can use and in what situation.
In this episode I cover:
- styles of learning
- where your ideal client is on their journey
- how to research what your ICA wants and needs
- practical examples and how you would choose the lead magnet format
Related resources
Download my free guide, Lead Magnets, the 5 Key Elements summarizing the main points covered here so you can create high-quality, highly-converting lead magnets too! 👇🏼
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts or other platforms here. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes.
Subscribe now, and don’t forget to rate it!
By doing that, we can reach and help more business owners, course creators, and online entrepreneurs!

Monday Jan 16, 2023
How to use lead magnets to grow your income and business
Monday Jan 16, 2023
Monday Jan 16, 2023
Lead magnets can be powerful when it comes to attracting new people into your world. In this episode, I describe ways you can use lead magnets to capture your ideal client's attention.
Related resources
Download my free guide, Lead Magnets, the 5 Key Elements summarizing the main points covered here so you can create high-quality, highly-converting lead magnets too! 👇🏼
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts or other platforms here. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes.
Subscribe now, and don’t forget to rate it!
By doing that, we can reach and help more business owners, course creators, and online entrepreneurs!

Monday Jan 09, 2023
5 elements of an irresistible lead magnet
Monday Jan 09, 2023
Monday Jan 09, 2023
In this episode I dive into the 5 key elements you need to create an irresistible lead magnet.
Key elements:
1. Lead magnets need to solve a specific problem for your audience.
2. Consider good design.
3. Give high value, not just the perception of high value.
4. Help your audience have a quick win - ask them what they need.
5. Make lead magnet creation fun by creating lead magnets you love creating!
Related useful resources
Download my free guide, Lead Magnets, the 5 Key Elements summarizing the main points covered here so you can create high-quality, highly-converting lead magnets too! 👇🏼
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts or other platforms here. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes.
Subscribe now, and don’t forget to rate it!
By doing that, we can reach and help more business owners, course creators, and online entrepreneurs!

Tuesday Jan 03, 2023
What is a lead magnet and how can they build my business revenue?
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
If you clicked on this podcast, the chances are you are aware that lead magnets can be a way of attracting new leads into your business.
Maybe you are a course creator who wants to attract and nurture potential students.
Or you are an online coach who wants to attract new people you can ultimately help.
Either way, a lead magnet can be used in various online businesses to give your audience a taster of the awesome way you help people.
In this episode, I discuss what a lead magnet is and how lead magnets can help you build business revenue.
Resources mentioned in the episode:
Download my free guide to creating irresistible lead magnets. 👇🏼
Lead Magnets: The 5 Key Elements
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts or other platforms here. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes.
Subscribe now, and don’t forget to rate it!
By doing that, we can reach and help more business owners, course creators, and online entrepreneurs!

Wednesday Dec 21, 2022
Emailing Your List And The Part Mindset Plays
Wednesday Dec 21, 2022
Wednesday Dec 21, 2022
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts or other platforms here. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes.
Subscribe now, and don’t forget to rate it!
By doing that, we can reach and help more business owners, course creators, and online entrepreneurs!

Wednesday Dec 14, 2022
Wednesday Dec 14, 2022
Spam filters shouldn't hold you back from confidently writing your subject lines.
I dig into:
✅ what might actually trigger a spam filter.
✅ steps to take to increase your deliverability rate.
✅ ideas for subject lines that will help you stand out with being spammy.

Thursday Dec 08, 2022
Myths About Email Marketing Part 1: How to Feel & Sound Less Ick When Writing Emails
Thursday Dec 08, 2022
Thursday Dec 08, 2022
Want to feel less icky about email?
I dig into how you can write emails:
- that feel more aligned with your values.
- that sound like you and your brand.
- that ultimately you feel more passionate about.
Sound good?
Take a listen >>
Want to learn more about how to write your email newsletter so you don't feel awful when you sit down to write it?
Start here by downloading my free starter kit for email newsletters

Saturday Oct 01, 2022
How to Choose an Email Service Provider
Saturday Oct 01, 2022
Saturday Oct 01, 2022
Episode #20- How to Choose an Email Service Provider for your Email Marketing
Email marketing is such a powerful way for your business:
- to connect with your audience
- make money from your offers.
Convertkit? Constant Contact? Mailerlite?
It can be a minefield trying to decide which email service provider to go for.
Hear my thoughts on a few of the platforms, based on personal experience .
Loved the podcast and want a guide to choosing an email service provider?
Download my easy workbook here.
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts and on Spotify. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes. Subscribe now and don’t forget to rate!
By doing that we can reach and help more business owners, course creators and copywriters!

Tuesday Sep 27, 2022
Email Newsletters for Your Business - 4 Key Decisions
Tuesday Sep 27, 2022
Tuesday Sep 27, 2022
Episode #19 - Why you should have an email newsletter in your business
Email newsletters are so powerful for your business.
Find out why in this week's episode plus:
- Why you need a value proposition before you write a single word.
- The 4 key decisions you need to make at the start.
Loved the podcast and want a guide to moving forward.
Download my easy workbook here.
Rate and follow!
If you haven’t already, subscribe to the podcast on Apple Podcasts and on Spotify. If you’re not subscribed, there’s a good chance you’ll miss out on new episodes. Subscribe now and don’t forget to rate!
By doing that we can reach and help more business owners and copywriters!

The Profitable Copywriter Podcast
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